Know Your:
Customers
By clearly understanding the business you are in, you will find it easier to identify exactly who your customers are: where they are located, what they do, how they think, where they go and what they actually want from you (rather than what you think they ought to have).
Competitors
By clearly understanding the business you are in, you will find it easier to identify the businesses/people with whom you are competing. And then you will be better positioned to do something about them.
Customers
By clearly understanding the business you are in, you will find it easier to identify exactly who your customers are: where they are located, what they do, how they think, where they go and what they actually want from you (rather than what you think they ought to have).
Competitors
By clearly understanding the business you are in, you will find it easier to identify the businesses/people with whom you are competing. And then you will be better positioned to do something about them.
Here are some solutions to consider:
- Ask yourself the question: "yes, but which business am I in?" until you are satisfied that you have the market clearly identified.
- Then ask the question again.
- Take the time to ask some customers what they want from your business.
- Listen carefully to the answers, and....
- Provide your customers with what they want.
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