The Internet is a great promotional vehicle, research tool, and communication channel for connecting with clients and customers. But in today's marketplace small businesses are discovering that the real payoff of an online presence is electronic commerce: using the Web to sell your small business' products and services. Selling online reduces your business expenses, provides added convenience for your customers and opens the door to a global market for your products and services.
If you want to succeed as an online merchant you have to understand where your products fit within the competitive landscape and be clear about your online sales objectives. In addition, you need to know how to reach your virtual customers and how to meet their needs. Ask yourself the following five questions to start your journey to selling online.
- Will my product or service work online?
- What role will my site play in my overall sales strategy?
- What features and information should I include on my site?
- What is the best venue for my product?
- How will I collect money from my Web sales?
American Express
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