1 - “Sometimes when you innovate, you make mistakes. It is best to
admit them quickly, and get on with improving your other innovations.”
(businessbrief.com)
2 - “Do your best at every job. Don’t sleep! Success generates more
success so be hungry for it. Hire good people with a passion for
excellence.” (businessbrief.com)
3 - “Be different. Think different. Better to be a pirate than to join
the navy.”(businessbrief.com, paraphrased or quoted from “Young Guns:
The Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking
Out on Your Own” (2009)by Robert Tuchman)
4 - “It’s really hard to design products by focus groups. A lot of
times, people don’t know what they want until you show it to them.”
(BusinessWeek, May 25, 1998)
5 - “Do you want to spend the rest of your life selling sugared water
or do you want a chance to change the world?” (what he said to make John
Sculley quit working for Pepsi and become Apple’s CEO, “Odyssey: Pepsi
to Apple”)
6 - “That’s been one of my mantras–focus and simplicity. Simple can be
harder than complex: You have to work hard to get your thinking clean
to make it simple. But it’s worth it in the end because once you get
there, you can move mountains.” (BusinessWeek, May 25, 1998)
7 - ”My job is not to be easy on people. My job is to take these great
people we have and to push them and make them even better.”
(allaboutstevejobs.com)
8 - ”Innovation distinguishes between a leader and a follower.” (Subconscious Films/chrishenslin.com)
9 - ”Here’s to the crazy ones. The misfits. The rebels. The
troublemakers. The round pegs in the square holes. The ones who see
things differently. They’re not fond of rules. And they have no respect
for the status quo. You can quote them, disagree with them, glorify or
vilify them. About the only thing you can’t do is ignore them. Because
they change things. They push the human race forward. And while some may
see them as the crazy ones, we see genius. Because the people who are
crazy enough to think they can change the world are the ones who do.”
(Jobs’ voiceover from an unaired Apple commercial featuring Virgin’s Richard Branson)
10 - “Being the richest man in the cemetery doesn’t matter to me…Going
to bed at night saying we’ve done something wonderful–that’s what
matters.” CNN, May 25, 1993

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