Google would like to see every Small and Medium Enterprise in Kenya have its own website.
“We believe that the power of the internet will help small businesses in Kenya
to thrive, by bringing more local information online, and making that
information more accessible and useful to the public. Whether you sell
shoes, electronics, cars, transport services or even mama mbogas, the
GKBO tools will help you reach new customers,” said Olga Arara-Kimani,
Google Kenya country manager at the launch of the Getting Kenya Businesses Online (GKBO) initiative in Nairobi.
Dr Bitange Ndemo, permanent secretary in Kenya’s Ministry of
Information and Communication, said he expects the GKBO initiative to
have a significant economic impact. “The number of internet users in
Kenya is in excess of 10.2 million . . . Yet, many businesses are not
yet online because they see it as costly or complicated. At a time when
being online is an essential part of economic growth, having a website
is as important as having a telephone.”
Grace Murugi Wanjama, a conference attendee and owner of a small cake
company said, “Our business has really grown thanks to the internet – I
am able to reach many more people through my website. But beyond that,
having a well managed online presence has helped my business engage
with customers 24 hours a day, seven days a week. Even when I am
unavailable or asleep my website keeps on working for me.”
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